13 May '13, 1pm

How To Conduct Ad Tests In Enhanced Campaigns

How To Conduct Ad Tests In Enhanced Campaigns

Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad testing methods will have to change. One of the “features” of enhanced campaigns is that your campaign can now run on desktops and mobile devices with different CPCs that are controlled by bid modifiers. However, since your ads can be run on multiple devices at the same time, you need to test your ad metrics by device. This can easily be accomplished with device preference and Excel filters. First, let’s discuss why this change needs to occur, and then, how to control the ad serving to ensure you are testing your enhanced campaign ads properly. Why The Testing Change? Let’s say we’re testing two ads and that we’re running both ads on all devices (desktops/tablets and mobile devices). What happens is that after a while, we check our metrics ...

Full article: http://searchengineland.com/how-to-conduct-ad-tests-in-en...

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