13 May '13, 12pm

Google Mobile Study Shows Importance Of Mobile Search & Ads

Google published a study last Thursday on how in-store shoppers use smartphones. The study is useful for marketers to understand how smartphone users use search and other features while shopping in stores. The key takeaways are: 79% of smartphone owners are 'smartphone shoppers' 84% of these shoppers use their phones to help shop while in a store The average time a smartphone shopper uses their phone in a store is 15-minutes Shoppers who use their smartphones typically buy more while in the store Consumers choose search as their number one in-store resource to help make purchase decisions, followed by store web sites and brand web sites Here is the study: I recently leased a new car and I sat in the sales negotiation area on my smartphone searching Google for what others were able to lease the same car for. I was able to negotiate a much better lease rate because I had my ...

Full article: http://www.seroundtable.com/shopping-search-mobile-google...

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