13 May '13, 11am

19 New Filter Fields Available in Google Analytics

One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to look at segments of data. To truly understand visitor behavior, you need to separate those visitors into meaningful groups. The Google Analytics team has now taken those groups to a micromanaging level that will make the most OCD marketer giddy. There are several new ways to filter your profiles, the Google Analytics has announced . These new filters let you look at your data so granularly, it's geeky cool. For example, while most people consider "Mobile" a way of grouping, the new filter fields go even deeper. You can now filter your mobile traffic with the following fields: Is a m...

Full article: http://searchenginewatch.com/article/2267469/19-New-Filte...

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