12 May '13, 4pm

Nonprofit Marketing: A Quick Start Guide to Fundraising

Nonprofit Marketing: A Quick Start Guide to Fundraising

A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing once he retired. Although I admire his intentions, I would encourage him (and you) to act now – don't wait! In fact, I would argue that you have an obligation to use your marketing skills to make the world a better place. There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. Choosing a charity should be like choosing a line of work. Find something that you're passionate about. As the parent of a type 1 diabetic, my organization of choice is the JDRF . They are funding a research project to create an artificial pancreas. As you might imagine, this is a monumental effort that requires gobs of money. For me, passion alone isn't enough – I want to have "fun" ...

Full article: http://searchenginewatch.com/article/2267466/Nonprofit-Ma...

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