22 Aug '11, 2pm

Communication in Affiliate Program Management: Best Practices Guide

Effective Public Relations and Media Strategy volume published by PHI Learning in 2009, C.V. Narasimha Reddi pointed out that the difference between the way of handling public relations in the 20th century vs. the 21st century is that the last century practiced primarily “the one-way asymmetric” model, while “the 21st century will witness a two-way symmetric public relations model with a balanced flow of information from organisation to the target public and from the public to the organisation.” In the course of this information flow, both parties “will have an equal say and importance to both feed-forward and feedback information.” I’ve been noticing how this shift is facilitated by the social media, but even before Facebook and Twitter, affiliate program managers understood the importance of two-way symmetric communication while managing their affiliate programs. Unless ...

Full article: http://www.searchenginejournal.com/communication-in-affil...

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