12 May '13, 3pm

Content Marketing Metrics Fun With Google Analytics via @jillwhalen #content #metrics #blogchat

Content Marketing Metrics Fun With Google Analytics via @jillwhalen #content #metrics #blogchat

The phrase "content marketing" seems to be the latest buzzword in online marketing circles. Every SEO consultant and agency is talking about it and writing about it. The SMX West Conference being held this week in San Jose even has a whole day devoted to learning about content marketing . While it's new to many, content marketing is how I built my own business since the turn of the century when I started writing my first newsletter. (Does that make me a dinosaur? ;) More recently, I talked about what content marketing is and how it relates to SEO in this interview for ContentEqualsMoney.com . Why SEOs Are Embracing Content Marketing The bottom line is that when you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. The key, of course, is that word "gre...

Full article: http://www.highrankings.com/content-marketing-metrics-353

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