12 May '13, 2pm

How to Shift From Guest Posting to Content Marketing in 6 Basic Steps #ContentMarketing

Perhaps you have been doing guest posting for a while. Regardless of what you may have read about the next major release of Google's Penguin algo , fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you just have to go about it the right way. This may mean you need to make some changes. If you've been guest posting solely to obtain links, without regard to any other benefit, here's how to make the shift into a high value content marketing campaign. 1. Aim High You can keep guest posting, honest you can. But, you may need to pick your targets differently. Major media/blog sites are always hungry for content. Some of these sites do accept guest posting content. It is easy to check to see if they do, with a search query such as: [site:nytimes.com "guest post"] (without the []): ...

Full article: http://searchenginewatch.com/article/2266176/How-to-Shift...

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