12 May '13, 1pm

Join us at SMX London this week for: From Authorship To Authority: Why Claiming Your Identity Matters

Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters Tweet While “content is king,” many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. Google underscored the importance of authority when it introduced “author rank” as an important factor in its ranking algorithm. To get good rankings these days, you not only need good page rank, but good author rank as well. Beyond improving your search engine visibility, there are other benefits to becoming an authority. First and foremost is the intangible but very real positive perception you gain when Google acknowledges you as an authority for a topic. This boost to your online reputation can have a halo effect on your offline activities as well. At SMX London , we have four world-class authorities discussing this essential online marketi...

Full article: http://searchmarketingexpo.com/blog/20130417-113905.php/

Tweets

Thanks for the shoutout @jovenatheart

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