11 May '13, 7pm

New Changes To Google Shopping Feed Specifications #measure #ecommerce

Google announced changes to the Google Shopping Feed Specification today . Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ’identifier exists’ attribute for merchants selling custom goods and other products that don’t have unique identifiers like brand names or MPN codes. In categories where unique product identifiers are required but don’t exist for an item, you enter FALSE for the ‘identifier exists’ attribute. Important deadlines : U.S. merchants currently exempted from using unique product identifiers need to update their feeds with the ‘identifier exists’ attribute by July 15, 2013 . Merchants in all other countries need to update their feeds by September 16, 2013 . Account level exemptions will not be supported after these dates. Multipacks For products sold in custom multip...

Full article: http://searchengineland.com/attention-merchants-new-chang...

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