11 May '13, 5pm

There is more to content than links and shares - content also builds familiarity & trust #contentmarketing

"Before you create a single piece of content, think about where that content will live and how audiences will get to it. Effective content marketing takes work. You'll need energy, thought, and time to create good content. This means that nearly all of the content you create needs to live on a domain you control, using a platform you can do as you please with. That means you're not producing the bulk of your creative content for Facebook, Twitter, or Google+, and you're not publishing on a "website in 20 minutes" solution that forces you to use someone else's domain. If your domain isn't www.YourWebsiteName.com, you don't own your platform. If you can't publish what you please, with the wording, sales messages, and images you please, you don't own your platform."

Full article: http://www.seomoz.org/blog/content-isnt-king-trust-is-kin...

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