11 May '13, 4pm

Are you feeding search engines garbage?

There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. Looking at the Big Picture Creating fresh content that is insightful, entertaining, or informational is important. But that's not all you have to worry about. What about the content that's already on your site? Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and indexes. How many junky, non-essential pages make up your site as a whole? Finding Non-Essential Content ...

Full article: http://searchenginewatch.com/article/2264586/Website-Inde...

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