11 May '13, 2pm

How Your Domain Name Will Impact SEO & Social Media Marketing

A study published by Memorable Domains found that “ads featuring a generic domain name with an exact match to the product (ElectricBicycles.co.uk) performed significantly better than identical ads featuring an alternative generic (YourBikes.co.uk) or non-generic (InAHurry.co.uk) domain.” It is worth noting that YourBikes.co.uk looks very generic, and InAHurry.co.uk doesn’t appear to be relevant to the query. Sorry does this support the EMD or premium domain? A study titled “How generic domain names impact SEM campaigns” shows that ads with the display URL DivorceLawyer.com achieved a 298% higher CTR than ads with the display URL VladimirLaw.com. However, this study was only based on 34 clicks, which is not enough data to accurately measure the performance difference.Sorry does this support premium domain or EMD? Does the CTR advantage make buying a premium keyword domain a...

Full article: http://www.searchenginejournal.com/how-your-domain-name-w...

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