11 May '13, 1pm

Narrative POV makes the difference between success & failure Create a Memorable Experience & Focus on Your Customers

A little introduction. I'm the Marketing Manager for Bay Alarm Medical, a medical alert company that provides seniors with a way to get rapid 24/7 emergency help in the unfortunate event of a fall, heart attack, stroke, etc. Like many of you, I work in a heavily saturated industry with a lot of competitors. It's gotten to a point where everyone pretty much sells the same thing. It's like bottled water. All we're really competing on is price and brand. Our company entered the game a bit late so most of the big players had already secured their spots on the first page of Google. During the early years, we probably averaged around page five with our SERPs. Most of our budget went to PPC and although we did pretty well in that area, we knew we were missing a lot of opportunities by not having any organic presence. We tried everything to get our rankings up - buying links, focu...

Full article: http://www.seomoz.org/ugc/create-a-memorable-experience-f...

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