11 May '13, 8am

How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry about rankings. We have the added power to attract a large number of potential leads to our clients’ websites through our outreach efforts and we bring about increased sales volume much quicker than waiting for core terms to rank high on page one. Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business. Think of it as SEO, all grown up. For a content strategy to be truly effective, we need to build a following and an audience. And to build the audience, we need some big ticket items to attract the crowds. If people don’t know we exist, they won’t ever see our blog ...

Full article: http://searchenginewatch.com/article/2264560/How-to-Creat...

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