10 May '13, 4pm

My #PPC Test That Made Me Ship My Pants

Looking back almost a month later, I try to think if there was a better way to approach this or if it just was a failed plan from the beginning in terms of generating leads. We did present this as more of a branding effort than direct response, but did not see any significant lift in search volume, and my hopes of making it onto some “look at this creative strategy for PPC” blog posts had quickly faded away. And while this did not ultimately end in the results I would have liked to see, it won’t deter me from trying to think of the next “outside the box” approach. Sometimes being creative doesn’t work out, but you won’t know unless you take a chance.

Full article: http://www.seerinteractive.com/blog/my-ppc-test-that-made...

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