Yelp Optimization: How to Claim & Optimize Your Business Listing
You first have to claim your listing. You can do this by either unlocking your business, adding your business if it was not detected by Yelp, visiting your already unlocked account, or taking steps to regain control of your already unlocked account. You should make sure your listing information is completely filled out. Add photos, add contact information, Wi-Fi information, noise level, etc. You then need to encourage more reviews. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company on Yelp, and working to rank your account on search engines like Google. Some negative reviews are actually better than no negative reviews. Make sure you keep your business listing unbiased and always encourage engagement over asking for reviews.