09 May '13, 1pm

Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities

Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities

In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more revenue. However, business and bidding requirements that vary significantly across industries, publishers, devices, and geographies create a highly complex auction environment. To address this complexity and satisfy bidding requirements, search marketers lean on a wide variety of proprietary, publisher and third-party bidding solutions for calculating optimal bids. Unfortunately, of the solutions that are characterized by the six core attributes identified last month, very few address the business requirements that add additional layers of bidding complexity. Today, we’ll identify five capabilities that not only address these business requirements, but also enable search marketers to execute advanced paid search bidding strateg...

Full article: http://searchengineland.com/advanced-paid-search-bidding-...

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