09 May '13, 1pm

How to Double Your Revenue With SEO

Keyword research and analysis matters, but the user intention behind those search terms is crucial. Optimize your site for people, not search engines. Your SEO toolbox and the mix of your tools still means a lot. No single tool can tell you everything you need to know. In my own toolbox, I always have the Google Keyword Tool, Market Samurai, Search Metrics, SEOmoz Pro, Mozcast, Screaming Frog SEO Spider, Open Site Explorer and Microsoft Excel. For project management and collaboration, we use Jira. Keep things simple so that it is easy to explain your process to clients. Getting them to buy in to your strategy and winning their trust early on can be crucial to the success or failure of your SEO work, especially when you work with bigger businesses. Strive for constant improvement. Listen to real experts to constantly refine your process.

Full article: http://searchengineland.com/how-to-double-your-revenue-wi...

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