09 May '13, 12pm

Which Social Network is Best for B2B Marketing?

Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. The Keys to Social B2B Victory When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that will yield target engagement. To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition. The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. Choosing the appropriate channel(s) depends on a number ...

Full article: http://searchenginewatch.com/article/2266916/Which-Social...

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