09 May '13, 1pm

How To Increase Lead Conversions With Visitor Engagement

Page Bounce Rate. Your bounce rate is usually a simple measurement of how many people land on a specific page and don’t visit any more pages during that visit. You typically look for as low a bounce rate as possible. This tells you that people found your content interesting enough to read more pages on your website. If your site is just a blog, though, changing the bounce rate is extremely difficult to do since visitors are usually there just for the one article. Site Bounce Rate. This is the average bounce rate for all webpages combined that people visit. Like the page bounce rate, you want this number to be as low as possible. Pages Per Visit. Obviously, this reflects how many pages per visit that people read when they come to your site. The goal is to drive this number higher. One word of caution: if you don’t update your site much, returning visitors metrics will drop ...

Full article: http://searchengineland.com/how-to-increase-lead-conversi...

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