10 Language Barrier Busting Strategies For International Search Marketers

This is why #multilingual employees are becoming v-e-r-y valuable in the #onlinemedia industry:

Delegates to the recent International Search Summit alongside SMX Advanced in Seattle were asked what is the number one problem in managing multinational search? One delegate immediately said, “Coping with the Language Barrier” which set me thinking as to how managers can manage or work around the language barriers which inevitably exist. The issue for global businesses is that they are forced to encourage mixed culture teams, often working in very different environments, in different languages and in different timezones, to work together as if they had always been lifelong colleagues and best buddies. Since 90% of communication is said to be non-verbal, this means that, with the remoteness, people are forced to communicate with only 10% of their normal bandwidth and probably working in a language which is not their normal mother tongue. How much more difficult could it ge...

Full article: http://searchengineland.com/10-language-barrier-busting-s...