08 May '13, 5pm

Making it easier to manage bid adjustments in enhanced campaigns

Making it easier to manage bid adjustments in enhanced campaigns

Bid adjustments in enhanced campaigns let you easily vary your bids depending on the user context -- like location, time, and device -- all within a single campaign. By optimizing for different contexts, you can get better results with AdWords. Ad group mobile bid adjustment rollout begins today Starting today and continuing over the next couple weeks, we’re rolling out ad group level mobile adjustments , as previously announced. This may be useful if you’ve been operating large scale campaigns and found that your optimal bids for some keywords require different mobile bid adjustments. The majority of advertisers will still see the most value in using the existing campaign level bid adjustments in enhanced campaigns. Change multiple bid adjustments more easily We’re also making it easier to change bid adjustments for several locations, dayparts and devices at the same time...

Full article: http://adwords.blogspot.com/2013/05/manage-bid-adjustment...

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