08 May '13, 3pm

Updated Google Shopping feed specification

Last year, we announced the rollout of the new Google Shopping commercial model built on Product Listing Ads both in the United States and globally . We believe these changes, and the improved user experience, will create new opportunities for merchants and help retailers of all sizes attract more customers to their stores. The quality of data provided by merchants is critical for achieving these goals. Therefore, we're announcing some changes to the Google Shopping Feed Specification : We are improving our support for merchant-defined multipacks . For example, many consumer products like toothpaste are sold in custom multipacks. The feed specification now clarifies how such products should be submitted. We are moving towards a world with high-resolution displays. Therefore, we are also starting to recommend higher-quality images with at least 800 pixels in height and widt...

Full article: http://adwords.blogspot.com/2013/05/updated-google-shoppi...

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