08 May '13, 1pm

Why Vertical Search Is Threatening Google’s Reign

Until recently, Google has dominated search. It has been the main stomping ground for consumers looking to buy products, visit sites, or conduct research. However, the nature of search is changing, especially on mobile devices. My own search behavior is a prime example. As a frequent traveler, I go straight to Kayak.com to search for flights. When I’m looking to buy a consumer product, I often sidestep Google entirely and go right to Amazon, eBay or PriceGrabber. Recent research proves that I’m not alone in this and that consumer search behavior is evolving. According to comScore, searches conducted on traditional search services — a category that is dominated by Google – declined 3 percent in the second half of last year. Meanwhile, searches on topical sites — known as vertical search — climbed 8 percent. In fact, The New York Times recently reported that Amazon maintains...

Full article: http://searchengineland.com/why-vertical-search-is-threat...

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