08 May '13, 11am

How to Become a Content-Sharing Ninja

How to Become a Content-Sharing Ninja

My guess is you're busy . You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough. You can't rest on a great product and go radio silent; you need to build a great brand. That takes differentiating yourself and establishing higher visibility. It takes content. The content you create via a strategic content strategy , but also via the third-party content and resources you routinely share. Establishing yourself as a trusted sharer of content has many positive benefits to your brand. It asserts your expertise in the niche, brands you as the go-to source of information (even when you aren't the one creating it!) and positively links you with the industry you are a part of. Any brand can use content sharing as a way to increase visibility; it just takes putting the proper steps ...

Full article: http://searchenginewatch.com/article/2266554/How-to-Becom...

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