07 May '13, 11pm

Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn’t Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn’t. Yahoo’s “Get Out Of Microsoft Free” Card The WSJ story says that Yahoo has been “quietly” trying to find a way out of its deal with Microsoft. There are some very specific reasons why Yahoo could break that ten year deal early. One of them is the failure for Microsoft to help Yahoo to reach promised “revenue per search” or RPS goals. Those RPS goals have never been met . That’s part of the news that came out today, that Microsoft has extended for a second time a guarantee to make up for the shortfall caused by not reaching those goals. Why didn’t Yahoo just take that failure as the “get out of Microsoft free” card that ...

Full article: http://searchengineland.com/even-if-yahoo-wants-to-leave-...

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