07 May '13, 7pm

Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted wouldn't continue when the current one expired March 31. At the Goldman Sachs Technology and Internet Conference in February, Mayer said "Our biggest business problem right now is [page] impressions," Mayer said. "Basically can we grow impressions, can we get growth happening here?" She also felt monetization needed to be better on the Yahoo properties. "We need to see monetization working better because we know that it can and we've seen other competitors in the space illustrate how well it can work.” Despite her earlier comments, Yahoo and Microsoft did agree to extend the current search partnership. The new contract extension is for one year, and began on April 1 according to Tuesday’s 10Q ...

Full article: http://searchenginewatch.com/article/2266533/Microsoft-Ya...

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