07 May '13, 6pm

Google Wins Vertical Search Antitrust Case In Germany

Google Wins Vertical Search Antitrust Case In Germany

The Petitioner states that the Defendant [can] place its space-consuming weather forecast box featuring its own contents at the top in front of the list of organic search results. For a person who started a search request using the term “weather“, this means that it is no longer necessary to heed the links in the organic search list below because they can retrieve all the important information from the weather box at the top. Accordingly, the design of the search engine of the Defendant . . . results in the user being dissuaded from following the links of other providers. In consequence of the fact that these sites are less frequently visited, the providers lose advertising revenue resulting in the profitability of their business models being jeopardized.

Full article: http://searchengineland.com/google-wins-vertical-search-a...

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