07 May '13, 6pm

Get Found First Acquires QualityScores

Well, it will be interesting to see whether anything big will happen with the site or not. Everyone in the PPC spage seems to disagree about the value of the Quality Score PPC metric. Some people swear that it is very important to track. Others say it is totally unnecessary. See this PPC Chat stream cap to get an idea of the varying opinions. Obviously, the folks at Get Found First still see value in it. I caught up with the founder, Stuart Draper, to get information about their plans for the site, “Let me make one thing clear as speculation begins regarding what QualityScores.com will become. If we did not feel that it would help us better serve our own Get Found First clients we would not have moved forward with the acquisition.”

Full article: http://www.searchenginejournal.com/get-found-first-acquir...

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