07 May '13, 5pm

Yahoo Extends Microsoft Search Deal & Revenue Guarantees

Yahoo is giving Microsoft a further chance to prove that its search ads really can make Yahoo as much money as promised — at a price. Microsoft has agreed to extend “search revenue guarantees” that it has continually paid since the two companies signed a deal in 2009. Yahoo Declares An Extension Reuters spotted the extension as part of Yahoo’s latest quarterly financial filing : On April 30, 2013, Microsoft extended the RPS Guarantee in the U.S. for an additional 12 months commencing April 1, 2013. The RPS Guarantee To translate into plain language, when Yahoo & Microsoft signed a search deal in 2009 , Microsoft promised that Yahoo would earn a set amount of money for each search that happens, a “revenue per search” or RPS. If this didn’t happen, Microsoft agreed to make up the difference, what’s called the RPS guarantee. Microsoft has failed to deliver the expected RPS ev...

Full article: http://searchengineland.com/yahoo-extends-search-deal-rev...

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