07 May '13, 4pm

Bidding Best Practices (Part 1 of 6) - Prioritizing and Iterating on Your Bid Adjustments: Today, we are kick...

Today, we are kicking off an in-depth education series to help advertisers optimize bids for their AdWords campaigns in the multi-screen world using many of the new features and tools that we recently introduced. Throughout the series, we’ll cover best practices for setting bid adjustments within enhanced campaigns, including recommendations for how to set mobile, location, and time of day bid adjustments. We’ll also showcase ways to incorporate automation into the bid optimization process and share how businesses are using these solutions to meet specific objectives. We hope you will find this series useful. Today’s post will provide best practices for prioritizing bid adjustments across location, time and device. It will also suggest ways to optimize these adjustments over time, especially as outcomes and business conditions change. Overview In this new multi-screen worl...

Full article: http://adwords.blogspot.com/2013/05/bidding-best-practice...

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