07 May '13, 2pm

Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with Yahoo! includes; off–network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization. This deal allows Chitika to continue to provide world-class monetization solutions to its partners and helps Yahoo! extend its search marketplace. What this means as a practical matter is the following: Off-network: Yahoo will “re-syndicate” search ads across the Chitika network in mobile (mirroring the distribution Chitika provides for Yahoo on the PC) In-network: ...

Full article: http://searchengineland.com/yahoo-expands-search-ads-rela...

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