07 May '13, 12pm

7 Ways to Get More Out of Your Conversion Confirmation Page

Improving your conversion rate is one of the most important tactics in your SEM toolkit. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page. However, one step in the conversion optimization process often gets overlooked: your purchase/lead confirmation page. To grow your business and improve your SEM ROI, you need to change your perspective on conversions. When someone visits your website they are exhibiting an interest but these first few exploratory clicks on your website could be considered simply flirting. Once a visitor takes an action, they are committed to something longer term, and it’s up to you keep the relationship alive and healthy. One of the best ways to solidify a relationship quickly is your purchase/lead confirmation page. When someone converts on your website they are fille...

Full article: http://searchenginewatch.com/article/2266209/7-Ways-to-Ge...

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