06 May '13, 3pm

How to create a site structure Google will love

For the first year of Google's life, it was actually called BackRub. The system got its name from the term backlinks - the links pointing from one site back to another. Unlike other search engines at the time, Google didn't just index the text within a page to figure out what the page was about. It also looked at the links pointing to the site. As we know, pages that rank well in Google’s results do so because they get links from other sites.

Full article: http://www.wordtracker.com/academy/create-site-structure?...

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