06 May '13, 6am

Why We Can't Just Be SEOs Anymore - Whiteboard Friday

"Howdy, Moz fans, and welcome to a special edition of Whiteboard Friday. This week I want to address an elephant in the room. It's a topic that I've talked about quite a bit on my personal blog, a bit on the primary blog, and I know it's a topic that gets discussed all over the marketing world, from Inbound.org to lots of blogs and news sites. It's: Why is it that there's this movement from some folks in the field to change their titles, their names, their practices, from saying, "We do SEO," to saying, "We do inbound marketing," or, "We do online marketing, we do web marketing, we do earned media marketing"? I want to try to try and take on that elephant right now. There are some really good reasons that I think we're seeing this shift happen, and I'm actually one of the proponents of this shift. I used to be very against it. I used to be very passionate about building on...

Full article: http://www.seomoz.org/blog/why-we-cant-just-be-seos-anymo...

Tweets

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