06 May '13, 6am

Build Site Rankings and Develop a Following with an Optimized Blog, Part II #SEO

Developing and maintaining a blog optimized for search engines is a great way to build inbound links, boost search engine rankings and drive qualified traffic to your website. You’ve decided you should pursue a blog to achieve these ends and have chosen a platform to do it. Now what? You need to develop engaging content that will draw readers to your blog – the first step of which is to know who your audience is. Blogs are typically focused around a specific topic or industry, so determine what demographic(s) will be looking at your blog and go from there. For example, a blog on incorporating a business online would be targeted towards entrepreneurs and other people interested in business formation and management. After identifying your audience, it’s time to find things to write about. Blogs are about content – nobody is going to read your blog if the content isn’t intere...

Full article: http://www.seo-advantage.com/seo-topics/optimized-blog-pa...

Tweets

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