04 May '13, 6pm

Yahoo Debuts New Ad Format in News Stream

Yahoo Debuts New Ad Format in News Stream

Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the news stream on its home page. Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to drive the new performance-based native advertisements. "The industry trend is to evolve display advertising to be more consistent with the user experience," he said. "Some folks call it native advertising, we're calling it stream advertising...We all believe industry wide is the way to go." By leveraging the data it holds on its users and their personalized news streams, Yahoo believes it can provide a better experience for its users and higher performance for its advertisers. "Mos...

Full article: http://searchenginewatch.com/article/2266174/Yahoo-Debuts...

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