04 May '13, 6am

Interesting but no surprise Report:Mobile Traffic To Local Sites Grow Faster Than To Total Internet, Now 27 Percent

The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the data are from Q4, the trends and traffic figures in the report are probably slightly higher now. The data argue that there has been zero-percent growth in PC Internet traffic since 2011. The PC Internet has plateaued (see our Marketing Land story: PC Free: 46% Used Only Mobile Devices In Purchase Process According To New Study .) At the same time mobile is growing as a percentage of overall traffic to websites. As of Q4, on average, mobile traffic stood at 15 percent. However in particular categories it’s much higher: local for example. In its Q1 earnings call this week Yelp sai...

Full article: http://searchengineland.com/report-mobile-traffic-to-loca...

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