Cutting Through the Clutter: Why Data-Driven Content Always Wins
Stats are great, but society is becoming increasingly visual. Rather than bashing your readers over the head with numbers in a post that requires the use of multiple statistics on the same subject, turn to visual aides like graphs, charts or images. Stats are great; when used in moderation, but if you simply must use them repeatedly, consider using them visually. It breaks up huge walls of text, and gives scanners a reason to stop and take a look. There’s a reason infographics are so popular, and this is it. There’s no better way to display data, and keep it not only understandable, but engaging, than displaying the data visually.