02 May '13, 4pm

Cutting Through the Clutter: Why Data-Driven Content Always Wins

Stats are great, but society is becoming increasingly visual. Rather than bashing your readers over the head with numbers in a post that requires the use of multiple statistics on the same subject, turn to visual aides like graphs, charts or images. Stats are great; when used in moderation, but if you simply must use them repeatedly, consider using them visually. It breaks up huge walls of text, and gives scanners a reason to stop and take a look. There’s a reason infographics are so popular, and this is it. There’s no better way to display data, and keep it not only understandable, but engaging, than displaying the data visually.

Full article: http://www.searchenginejournal.com/cutting-through-the-cl...

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