02 May '13, 12pm

How to Measure the Impact & ROI of Social Media Marketing Strategies

If we agree that measurement is a good thing and can lead to greater efficiency and better decision making, then the fact your competition may not be measuring well, or at all, then this presents great opportunity. We should strive to measure social media ROI, as providers or consumers, or it becomes difficult to justify spend. The argument that we can't measure because we don’t know all the effects of our actions isn’t a reason not to measure what we can.

Full article: http://www.seobook.com/measuring-social-media

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