02 May '13, 11am

How Not to Visualize Your Data

How Not to Visualize Your Data

Lately, I’ve been seeing data visualizations everywhere, including the products in my own kitchen. This week, I had sightings on my tea and my tortilla chips. This is a story about the box my tea came in (for the sake of my marriage, I can’t disassemble the tortilla chip bag until it's empty), and how sometimes we take marketing too far. Over the weekend, I discovered this "Taste Profile" (the top version is a recreation, since the real graph was only about 1” tall, but all details are accurate to the original): I’m not attacking the company that made this, and I’m not going to “out” them here – their product is actually pretty great. I just want to use this visualization to illustrate some of the wrong ways to do things, in hopes that we can all raise our game a bit. But It’s So Pretty! I admit – the earth tones are nice, and it’s not entirely unappealing. I guess, for a ...

Full article: http://www.seomoz.org/blog/how-not-to-visualize-your-data

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