02 May '13, 9am

Offering Journalists Products for Review: Proceed at Your Own Risk

Offering Journalists Products for Review: Proceed at Your Own Risk

Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by Jamil Jonna . This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism . No longer does being a journalist only mean attending at minimum a four-year university and working your way up the chain in a traditional print publication house, such as The New York Times or The Boston Globe. Rather, the line between bloggers and journalists is blurred, and seemingly anyone who has a web property is dubbing him or herself a "journalist". With the rise of digital publicists – especially now that the group encompasses not only traditional PR firms, but also search marketing "outreachers" and "link builders" – brands need to be more careful than ever. One wrong pitch and your company can be plastered all...

Full article: http://searchenginewatch.com/article/2265556/Offering-Jou...

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