02 May '13, 7am

Facebook Marketplace vs. Exchange Ads: 3 Important Differences

Facebook Marketplace vs. Exchange Ads: 3 Important Differences

A lot of people talk about Facebook ads as though they're all the same. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX). And while both categories of ads may appear very similar to the typical Facebook user, behind the scenes, the resemblance disappears. Here are the three most important differences between Marketplace and FBX ads. 1. A Different Approach to Buying Buying Facebook Marketplace ads is fairly straightforward, whether you're a marketer or a just an ordinary user with something to promote. Marketplace ads are generally purchased on a cost-per-click (CPC) basis. Advertises simply choose whom to target and how much they're prepared to spend. FBX, by contrast, isn't available to just anyone. Facebook has partnered with a limited number of Demand-Side Providers (DSPs), an...

Full article: http://searchenginewatch.com/article/2265555/Facebook-Mar...

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