01 May '13, 1pm

May 2013 Posts from the Internet Marketing Blog - WordStream (blog)

What’s your strategy for setting up your campaign budgets? One of our clients shared a case study with me about how he restructured his campaigns and budgeting strategy by combining the popular 80-20 Rule and the English soccer league system. Using this structure, he was able to improve his metrics across the board. Let’s take a closer look at his account restructuring plan and execution to see what lessons we can learn.Background Info80-20 RuleThe 80-20 Rule (more formally named the Pareto principle) states that roughly 80% of the effects come from 20% of the causes. Our client was seeing a similar ratio of cause to effect with the performance of his account: 20% of keywords and ad groups were bringing in about 80% of impressions, clicks, and conversions.Soccer League TiersOur client a... > Read more May 01, 2013 | Written by: Phil Kowalski | Posted In: Paid Search Market...

Full article: http://www.wordstream.com/blog/ws/2013/05

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Drumbeat: May 1, 2013

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