01 May '13, 1pm

Data: The Digital Common Denominator

Data: The Digital Common Denominator

In April 2013, the IAB released a report that revealed double-digit growth for both search and display. Additionally, within digital, video was named the fastest-growing sector, reaching $2.3 billion. I spoke with three industry experts in display, search and video to gain deeper insights into how and why search, display and video will continue to show a positive curve. Display: Audience Buying In Prime Time When it comes to display, it’s obvious that the driving force behind its growth is data. Gerry Bavaro, Chief Strategy Officer of Resolution Media, says, “Audience-based planning and innovation in display ad formats are two main factors to growth.” Bavaro explains audience planning and buying even further, citing that targeting capabilities across ad exchanges and growing marketplace-based media (e.g., Facebook) are responsible for the continued rise. The second factor ...

Full article: http://searchengineland.com/data-the-digital-common-denom...

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