01 May '13, 5am

The Complete Guide to Reconversion

It is a good idea to find communities in your industry that are not based on one of the big social media websites. There is a forum called Trade2Win that is extremely targeted to our audience and it serves as a great resource to them. We try to engage with our audience there as well, in order to let them know about any of our new developments and for them to also offer feedback and ask questions about our service. It can be a very open and frank discussion at times, but you have to respect with communities like these that you, as a brand rather than a consumer, are on ‘their turf’ as it were, and so you should treat it with the utmost respect. The one thing about engaging on a forum that you do not control of is that you are potentially open to attack, with no way of removing slander unless the forum master deems to do so. With that in mind, it is important that you establ...

Full article: http://www.seomoz.org/blog/the-complete-guide-to-reconver...

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