30 Apr '13, 9pm

When Google Gets It Wrong By Changing The Titles Of Web Pages

When Google Gets It Wrong By Changing The Titles Of Web Pages

Google doesn’t always use the HTML title tag of a web page, choosing instead to make its own title for a page, if it thinks it can do a better job. Here’s an example of it getting this completely wrong. I was searching for Dana Point Jet Ski , which is a real business in Dana Point. Google instead listed the official page for Dana Point Harbor first: Listing the wrong site first is a relevancy problem. But changing the title of the page to “Dana Point Jet Ski & Kayak Center” is a double-fail. That’s Google reinforcing its error, because it’s so sure that it’s right. See, Google has long operated under the assumption that despite whatever the official title of a page is, Google knows better about how to describe that page. To be fair, there are good reasons for this. Sometimes people fail to properly indicate titles for their pages, so the rewriting can be useful. Still, Go...

Full article: http://searchengineland.com/google-title-wrong-157819

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