30 Apr '13, 6pm

Original Professional Online Video: 45 Million Unique Viewers A Month: The IAB has a study that shows that 45...

Original Professional Online Video: 45 Million Unique Viewers A Month: The IAB has a study that shows that 45...

With the NewFronts going on this week, we're seeing a bunch of statistics being thrown around in order to drive home the idea that online video has a tremendously large audience. The IAB announced recently that original professional online video (OPOV) gets 45 million unique viewers a month here in the USA . What is OPOV? It's video that isn't intended for TV, only watched online, and is professionally produced. So what qualifies? The IAB has a few examples that will help us understand this better. Original Professional Online Video Is Rocking It In the USA A few examples of Original Professional Online Video are media companies like Wall Street Journal's Live News), Funny or Die, Howcast , Netflix original series, or YouTube original channels (such as Buzzfeed or The Onion or Mental Floss). I would probably throw Cracked's videos in there too. Anything that is made specif...

Full article: http://www.reelseo.com/original-professional-online-video...

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