30 Apr '13, 6pm

Foursquare’s Getting Aggressive in Asking For User Tips, Reviews, Etc.

I just got back from a trip to Cleveland and, less than 24 hours after I landed, Foursquare sent me this email: It’s pretty much a walk-through of every check-in I made over four days. More importantly, it’s begging for me to give Foursquare more data than just the basic check-in. Foursquare likes to mention that it has a few billion check-ins (3.5 billion is the most recent milestone), but obviously a lot of those check-ins have very little value (Concourse B, Gate C26, people checking in at home, etc.). That means nothing to anyone and plays back into Foursquare’s old game-based structure. But Foursquare is getting away from the game and becoming a local search service . As Foursquare continues that shift, it needs more data — more than just check-ins — to be able to provide custom/personalized search results and recommendations. With more user data, Foursquare can conti...

Full article: http://www.smallbusinesssem.com/foursquares-getting-aggre...

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