30 Apr '13, 3pm

16 marketers on the metrics that matter

16 marketers on the metrics that matter

Mike Arnesen: For client-specific goals, it varies. We set out pretty aggressive goals for non-branded search traffic per quarter, but that goal (percentage gain year-over-year) varies from client to client based on their business, website history, resources, etc. We also work with our digital analytics and CRO team to make sure that the traffic we’re driving through search and social actual impacts our clients’ business goals. Phil Buckley: Longer term goals are almost always tied to two main metrics. First is client expectations around rankings. Clients are still very much tied to “first page rankings,” which is totally understandable. We look at rankings as a leading indicator of a more important goal: conversions. Because we can’t force better conversion optimization on a client, we try to load up with event tracking and micro-conversions to track what’s happening as m...

Full article: http://raventools.com/blog/seo-metrics-roundup/

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